The Dog in the Logo

I have had a number of people asking me about the cute dog inside our brand name logo. Where does it come from? What type of dog is it? I would like to pass the last question on to the dog-loving DoggyRiders, but will elaborate on how it came there.

In the first series of products back in 2003 there was no dog in the logo. In October 2003 a lady sends us the wonderful picture below of her dog asking whether the DoggyRide bicycle trailer would be a good fit to take Snoopy on bike rides. Struck by the begging eyes and hanging ears we asked the owner whether we could use her dog image to become our mascot. The owner agreed and waited for a new production run that included Snoopy in the logo. Snoopy still enjoys riding the DoggyRide and the owner is delighted by the fact that thousands of other dog lovers ride around with her dog on the bicycle trailer.


The other part of the story is that Snoopy will disappear from a renewed brand name logo. We are in the process of modernizing and synchronizing our brand name logos, but nevertheless a dog figure will re-appear in the new logo. However, Snoopy remains our mascot and wishes you a safe and exciting ride.